The Hunters: Moonsong Chapter Thirty-Two

Twilight shone in the window, iluminating a long area of Elena's bed. Meredith had thrashed around for some time, however now Elena could hear her consistent relaxing. It was acceptable that Meredith was dozing. She was debilitating herself: turning out to be continually, watch ing consistently, ensuring al her weapons were in prime condition, wild with dissatisfaction that they couldn't locate any strong intimations concerning the kil er's character. In any case, it was forlorn being the just one alert. Elena extended her legs under the sheets and flipped over her pil ow to lay her head on the cooler side. Branches tapped against the window, and Elena squirmed her shoulders against the sleeping cushion, attempting to quiet her bustling psyche. She wished Bonnie would return home. The tapping on the window came back once more, on the other hand, sharp authoritative raps. Gradually, it unfolded on Elena, somewhat late, that there weren't any trees whose branches contacted that window. Heart beating, she stayed up with a heave. Eyes pitch dark looked in the window, skin as pale as the evening glow. It took Elena's cerebrum a moment to begin working once more, however then she was up and opening the window. He was so speedy and agile that when she shut the window and pivoted, Damon was situated on her bed, reclining on his elbows and looking all out y calm. â€Å"Some vampire tracker she is,† he said cool y, investigating at Meredith as she made a delicate whuffling sound into her pil ow. His look, however, was practically loving. â€Å"That's not fair,† Elena said. â€Å"She's exhausted.† â€Å"Someday her life may rely upon her remaining alarm in any event, when she's exhausted,† Damon said distinctly. â€Å"Okay, yet today isn't that day,† Elena said. â€Å"Leave Meredith alone and tel me what you've gotten some answers concerning Zander.† Sitting down with folded legs on the bed close to him, she inclined forward to give Damon her ful consideration. Damon grasped her hand, gradually entwining his fingers with hers. â€Å"I haven't got the hang of anything definite,† he stated, â€Å"but I have suspicions.† â€Å"What do you mean?† Elena stated, occupied. Damon was stroking her arm delicately with his other hand, plume contacts, and she understood he was watching her intently, holding on to check whether she would question. Deep down, she shrugged a bit. What did it make a difference, after al ? Stefan had left her; there was no explanation currently to drive Damon away. She looked over at Meredith, yet the dull haired young lady was stil profoundly snoozing. Damon's dull eyes sparkled in the evening glow. He appeared to detect what she was thinking, since he inclined nearer to her on the bed, pul ing her cozily against him. â€Å"I need to research a little more,† Damon said. â€Å"There's certainly something off about him and those young men he goes around with. They're unreasonably quick, for a certain something. However, I don't believe Bonnie's in any prompt danger.† Elena hardened in his arms. â€Å"What verification do you have of that?† she inquired. â€Å"And it's not simply Bonnie. On the off chance that anybody's at serious risk, they must be our top priority.† â€Å"I'l watch them, don't worry.† He laughed, a dry, cozy sound. â€Å"He and Bonnie are positively drawing near. She appears besotted.† Elena curved away from his cautious hands, feeling on edge. â€Å"If he could be hazardous, if there's anything off about him the manner in which you state, we need to caution her about him. We can't simply sit by watching and hanging tight for him to accomplish something incorrectly. By at that point, it may be too late.† Damon pul ed her back to him, his hand level and consistent against her side. â€Å"You effectively had a go at notice Bonnie, and that didn't work, did it? For what reason would she hear you out since she's invested more energy with him, holding with him, and nothing awful's happened to her?† He shook his head. â€Å"It won't work, princess.† â€Å"I simply wish we could do something,† Elena said hopelessly. â€Å"If I had gotten a gander at the bodies,† Damon said keen y, â€Å"I may have a greater amount of a thought of what could be behind this. I guess breaking into the funeral home is out of the question?† Elena thought about this. â€Å"I think they've likely discharged the bodies by now,† she said far fetched y, â€Å"and I don't know where they'd take them next. Wait!† She sat upright. â€Å"The grounds security office would have something, wouldn't they? Records, or possibly photos of Christopher's and Samantha's bodies? The grounds officials were al over the wrongdoing scenes before the police got there.† â€Å"We can look at it tomorrow, certainly,† Damon said easygoing y. â€Å"If it wil cause you to feel better.† His voice and articulation were practically impartial, provokingly in this way, and indeed, Elena felt the odd blend of want and aggravation that Damon frequently started in her. She needed to push him away and pul him closer simultaneously. She had nearly settled on pushing him away when he went to glance her ful in the face. â€Å"My poor Elena,† he said in a calming mumble, his eyes glimmering in the twilight. He ran a delicate hand up her arm, shoulder, and neck, stopping tenderly against her facial structure. â€Å"You can't escape from the dull animals, can you, Elena? Regardless of how you attempt. Go to another spot, locate another monster.† He stroked her face with one finger. His words were practically deriding, yet his voice was delicate and his eyes shone with feeling. Elena squeezed her cheek against his hand. Damon was exquisite and sharp, and something in him addressed the dim, mystery part of her. She was unable to deny that she was attracted to him †that she'd generally been attracted to him, in any event, when they initially met and he terrified her. Also, Elena had cherished him since that winter night when she arose as a vampire and he thought about her, secured her, and encouraged her what she had to know. Stefan had left her. There was no motivation behind why she shouldn't do this. â€Å"I would prefer consistently not to escape from the dull animals, Damon,† she said. He was quiet for a second, his hand stroking her cheek automatical y, and afterward he kissed her. His lips resembled cool silk against hers, and Elena felt as though she had been meandering for quite a long time in a desert and had last y been given a virus drink of water. She kissed him harder, relinquishing his hand to twine her fingers through his delicate hair. Pul ing ceaselessly from her mouth, Damon kissed her neck delicately, hanging tight for consent. Elena dropped her head back to give him better access. She heard Damon's breath murmur through his teeth, and he investigated her eyes for a second, his face delicate and more open than she'd at any point seen it, before he brought down his face to her neck once more. The twin wasp stings of his teeth hurt for a second, and afterward she was sliding through murkiness, fol owing a lace of throbbing joy that drove her as the night progressed, drove her to Damon. She felt his delight and miracle at having her in his arms without blame, without hold. Consequently she let him feel her bliss in him and her disarray over needing him and stil adoring Stefan, her agony at Stefan's nonappearance. There was no blame, not presently, yet there was a colossal Stefan-formed opening in her heart, and she let Damon see it. It's good, Elena, she felt from him, not exactly in words, however in an unshakable happiness, similar to the murmur of a feline. All I need is this.

Galatea and the Swing paintings Essay Example | Topics and Well Written Essays - 500 words

Galatea and the Swing artistic creations - Essay Example The article Galatea and the Swing artworks breaks down the compositions of Raphael Santi, Galatea and the Swing. Raphael Santi is one of the most remarkable delegates of High Renaissance workmanship style. He is viewed as the one of the most talented painters and engineers on the planet. The endowment of Italian painter was perceived by his counterparts, yet in addition in the following hundreds of years. As indicated by specialists, this painter is an outright expert in the zone of old style workmanship and the most acclaimed picture exhibitions attempt to get his artistic creations. It is basic to think about the fresco of Raphael Galatea. It was made in 1512 and speaks to a piece of divider painting of the manor, which had a place with perhaps the most extravagant man of that time. In the event that to take a gander at the canvas, it is conceivable to see that it is a commonplace delegate of high Renaissance workmanship. â€Å"It is maybe no mishap that the factuality of the Ital ian Renaissance has been most energetically addressed by the individuals who are not obliged to take an expert enthusiasm for the tasteful parts of civilizationâ€historians of monetary and social turns of events, political and strict circumstances, and, most especially, characteristic scienceâ€but just incredibly by understudies of writing and scarcely ever by students of history of Art†.The fundamental distinctive highlights of High Renaissance were extolling human body and the revival of classical times goals (Reynolds and Wilson 15). Galatea depended on the Ancient Greek fantasy about the burglary of Galatea. The fresco shows the lovely Galatea.

Reduce Stress by Surrounding Yourself With Positive Energy

Reduce Stress by Surrounding Yourself With Positive Energy Spirituality Print Reducing Stress With Positive Energy By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on February 13, 2020 Cavan Images/Iconica/Getty Images More in Self-Improvement Spirituality Happiness Meditation Stress Management Holistic Health Inspiration Brain Health Technology Relationships View All Negative self-talkâ€"the tendency to interpret things in the world in a pessimistic way and have a self-limiting inner voiceâ€"can create significant stress in your life, and exacerbate the stressful situations you already face. So developing more positive self-talk is an important way to reduce stress. You can help yourself maintain a positive frame of mind by surrounding yourself with positive energy in your life. Effects of Negativity Negative self-talk and negative energy can have consequences that may not be obvious and even extend to those you come in contact with. Some of the more insidious effects of negative self-talk are: Increased perception of stress: When your inner dialogue is negative, it can actually exacerbate your perception of what you face, making something that may merely be annoying feel unmanageable, or something thats semi-stressful feel like a nightmare. When the language in your inner dialogue is more negative, your experience becomes more negative too. Pessimistic thinking: When your inner voice is more negative, your whole thought process can be more negative as well. This becomes a habit and eventually colors the whole way you see the world and your place in it. Self-limitation: When you see things in a more negative way, youre less likely to seek out, or even recognize, opportunities that come across your path. This is common in those who are more pessimistic, and it can lead to less success in a variety of situations. How to Create Positive Energy To transform your self-talk and your mood from negative to positive, its important to surround yourself with positive energy, feelings, and people. You can do that with: Uplifting Music Listening to music that has a soothing melody and an uplifting message can help you develop positive self-talk. Have you ever had song lyrics stuck in your head for a few hours or days? If those lyrics are positive and inspirational, they make a much better mental soundtrack than a running stream of complaints, criticisms or self-limiting thoughts, or depressing or sad lyrics. Plus, there are other benefits to music for stress relief. Inspirational Books Books on strength, personal power, enlightenment, or self-help can be good resources to help you change your outlook and the things you say to yourself. Rather than triggering habitual self-defeating thoughts, you can find yourself thinking of new can-do concepts when times get tough. For shifting your paradigm, try Gary Zukav’s The Heart of the Soul, or Sarah Ban Breathnach’s classic Simple Abundance.  You can also read books on general or specific aspects of stress management to change your whole relationship with stress.   Positive People One of the most important ways to get (and keep) positive energy in your life is with the company you keep. Do your friends lift you up, or bring you down? Are they critical, or complimentary? Positive friendships provide support when you’re down, fun when you’re up, and wisdom when you’re lost. Good friends can inspire you to reach greater heights, and see your strengths even when you don’t. Pay attention to how your friends make you feel, and if they’re less than supportive, start putting your energy and time toward people who are better suited to be your friend. Practice Affirmations Positive affirmations can subtly but pervasively change your self-talk from negative to positive. If you see things more in terms of possibilities rather than limitationsâ€"as what can  be done rather than as what cant, and begin to focus more on solutions than on problems, and this can lower your stress levels by helping you feel more in control.   How to Use Positive Affirmations for Stress Relief The Loving-Kindness Meditation This type of meditation is not only simple to practice, but can increase your feelings of compassion, your capacity for forgiveness, and your sense of connection with others. It also can increase your self-acceptance, which can relieve stress in itself. This activity also brings general benefits of meditation, so its definitely worth doing. It involves focusing positive feelings first toward yourself, then expanding them to those you care about the most, then friends and acquaintances, then those in your community, your country, and around the world to an ever-expanding circle of people.   Reframed Thoughts If you spend time thinking about proactive things you can do to solve problems, youll feel less stressed than if you spend time in rumination, focusing on the negative feelings and past experiences.  If you find yourself focusing mostly on the negative, gently bring your mind to whats good in your life, or at least on what can be done to move past these stressful situations.   Focusing on creating a more positive inner life can help you to feel more positive energy all around you. Maintaining a gratitude journal is another effective strategy for this. You bring positive energy to yourself by reflecting on everything thats great in your life each day, and you then have a nice record to read over later when you need an emotional pick-me-up. Exactly How Your Good Mood Can Combat Stress

Euthanasia Should Be Performed By Medical Professionals...

Although, euthanasia was widely discussed in the eighteenth century (the era of enlightenment), this controversial topic only gained national publicity in the year 1915 when Dr. Haiselden refused to perform a lifesaving surgery on a deformed child, leading to the child’s death (Doug, 2013). The morality of Dr. Haiselden’s action became scrutinized, as America asked, Is it moral for someone to let another die through actions or lack thereof. There are differences of opinion concerning the morality of euthanasia; however, I conclude that physician-assisted suicide of the terminally ill is morally acceptable because not only is it permissible to kill terminally ill patients but also the goals of medicine recommend euthanasia. To be able to†¦show more content†¦This argument concerns euthanasia going against the Hippocratic Oath. Some may make claims against using the Hippocratic Oath as evidence supporting euthanasia. They may argue that the Hippocratic Oath is a fifth-century idealistic oath that was developed in a time much different from ours. Certain concepts of the oath which are obsolete, such as doctors living their lives in partnership with those who taught them the â€Å"art† or denying financial gain when educating another practitioner, may be highlighted in an attempt to make arguments using the Hippocratic oath appear weak. On the other hand, others may contradict this view by stating that although it may have its limitations in the contemporary world, the Hippocratic Oath has been timeless in motivating physicians to provide better care to patients. Thus, it is incoherent for the fundamental aspect of the Hippocratic Oath, do not harm, to be eliminated. The Hippocratic Oath ar gument above highlights the controversy over euthanasia. It also suggests that arguing for the pros and cons may not be the best way to determine if euthanasia should be permitted since it is substantially opinionated. The most appropriate approach will be to determine the morality of euthanasia and this inspection will prove if physician-assisted euthanasia should be permitted or not. The morality of physician-assisted euthanasia buckles down to the â€Å"different ideas that people have aboutShow MoreRelatedShould Euthanasia Be Legal? Essay1449 Words   |  6 Pages Euthanasia: The Right to Die Euthanasia is a concept that has been around for a very long time. It has been practiced since ancient Greece. We all have different opinions towards it; some of us might be for it and others against it. In most parts of the world Euthanasia is illegal. Many countries have denied the right to euthanasia, but is that fair and ethical? It is the painless killing of a patient’s agony from an incurable and painful disease. Euthanasia should be legal. SomeoneRead MoreThe Ethics Of Non Voluntary Active Euthanasia1050 Words   |  5 Pagesof non-voluntary active euthanasia is not such a disaster, as euthanasia itself. The problem that comes into consideration is when and why it should be used. When euthanasia is non-voluntary and active, such as on a patient with dementia, the ethical decision comes into play if there are episodes of clarity and the patient has or has not mentioned what they want to do at the end of life situations. Principles of deontology suggest duty and obl igation. A medical professional in such situations haveRead MoreEuthanasia1541 Words   |  7 PagesLegalizing Euthanasia 1 Euthanasia is defined as â€Å"the act or practice of killing or permitting the death of hopelessly sick or injured individuals in a relatively painless way for reasons of mercy†. (Unknown, 2012) Euthanasia ends the individuals’ life by either lethal injection or the suspension of medical treatment. Euthanasia is not legalized in many places. 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It is controversial because, some may thing it is immoral and some may think it is against their religious values. But, the fact is, the person who suffers with pain knows the pain better than anybody. It is the person’s decision to make. Euthanasia should be legalized with the involvements of legal documentsRead MoreShould Euthan asia Be Legal?1656 Words   |  7 Pagesto Merriam-Webster’s dictionary, euthanasia is the act or practice of killing someone who is very sick or injured in order to prevent any more suffering (merriam-webster.com); also known as â€Å"mercy killing.† There are three classifications of euthanasia: voluntary euthanasia is performed with the patient s consent; non-voluntary euthanasia is where the patient is unable to give their informed consent like child euthanasia; and involuntary euthanasia is performed on a patient against their will (NHSRead MoreEuthanasia 1044 Words   |  5 Pages Science Paper: Euthanasia An 80-year-old man is rushed to the hospital after complaining of acute pain occurring in his abdomen and back. The patient has a yellow disfigured color suggesting the possibility of jaundice. Doctors discover through premature reports that the 80-year-old man is also suffering from Alzheimer’s disease. After being hospitalized for several days, the family is told that the patient has terminal pancreatic cancer; one of the most painful types of cancer. They are toldRead MoreEuthanasia Is The Termination Of Life At A Patients883 Words   |  4 PagesEuthanasia is the termination of life at a patients request and is performed by a doctor (G. van Tol, Rietjens, van der Heide, 2012, p. 296) and is often confused with physician assisted suicide (PAS), which is where a physician prescribes a lethal dose of medication for the patient to take in their own time (Pereira, 2011, p. e38). The debate surrounding euthanasia is a long and tiresome one with no foreseeable end. Currently, e uthanasia is legal in three countries and four US states and PAS isRead MoreEuthanasia And Passive And Active Euthanasia1335 Words   |  6 PagesEuthanasia, with a Greek origin meaning â€Å"good death† or â€Å"easy death,† has been a controversial topic for a fairly long time. In more lexical terms, euthanasia is known as the act of ending a life due to an incurable disease or a suffering that one should not bear. In this paper, I will be providing an in depth look of what passive and active euthanasia is. The lexical distinction between passive and euthanasia is one actively killing another, and the other being the act of allowing one to die. IRead MoreWhat Actually Is Physician Assisted Suicide?1390 Words   |  6 Pagesthey are no longer capable of making medical choices. These interpretations are largely defined by their morals, and the understanding of their ethics, individual attitudes, and their religious views and cultural values. This argument leaves a gr eat deal of life ending treatments up to individual interpretation. PAS is illegal in some states in the United States but passive euthanasia or the right to refuse medical treatment, including life-sustaining medical treatment, is well-established in the

Erikson s Theory, Vygotzy, And Piaget s Model - 1583 Words

Developmental Journal From Psychology we learn there are basic theories on why we are the way we are as adults. As a human being we learn early as a child what is right from wrong, however we do not learn these actions on our own. Outside forces such as our parents, experiences and other people who have influences our train of thought in our life. The three developmental theories that will be explained are Erikson’s theory, Vygotzy’s theory, and Piaget’s model. All of these theories explain the process in which a human being adapts to the world from an infant to an elder adult. Each one of these men studied the behaviors of people throughout their life thus being able to conduct and carry out the results for each of their theories. The development theories are based on changes that happen over a course of time when the person is alive. These three Psychologist define this development as a series of stages. A stage is a period in development in which people show t ypical behavioral patterns and establish specific capacities. A theory sparked a fuse in Piaget;s, Vygotzy’s, and Erikson’s mind called the developmental theory. The developmental theory is a collective vision of theories about how desirable change in society is best achieved. These three men sought out to explain how the development of a human is explained and draw on a variety of social science disciplines and approaches to their theories. First, is Erikson’s theory of development which says that there are

What a Brother Knows Essay Free Essays

The Things a Brother Knows Essay There are many relationships throughout the book The Things a Brother Knows by Dana Reinhardt. Levi’s relationships vary throughout the book. Levi’s main relationships are with Boaz, Perl and Zim, along with Christina. We will write a custom essay sample on What a Brother Knows Essay or any similar topic only for you Order Now Levi’s relationship with his brother Boaz seems rocky. There are quite a few ups and downs. When Boaz first arrives home, Boaz would not come out of his room. Levi could somewhat relate to how Boaz was feeling. Levi ended up letting Boaz use his laptop. Everything was going fine until Boaz found out that Levi was looking through his history. Later when Boaz finally leaves for his trip Levi gets worried about him and is curious on where he is going. A few days later Levi goes looking for him. Levi has a strong relationship with his two best friends Pearl and Zim. Pearl and Zim are both jealous of each other, because they both want to be Levi’s best friend. Yet Levi tries to treat them equal. Zim seems to always be there when Levi needs to talk about Boaz. When Levi told Zim that Boaz was lying about going hiking, Zim always tried to make positive comments. Pearl is also a supportive friend. On the trip to find Boaz Levi did not want to spend his money on a hotel because, he wanted his money to last him the whole trip, so Pearl ended up paying for the hotel. Levi has a somewhat close relationship with his brothers ex girlfriend Christina. Ever since Levi was younger he thought that Christina was good looking with a nice personality. When Boaz arrived home Christina had come to visit him. While she was waiting to talk to Boaz Christina and Levi had a close conversation. Later Levi ended up dreaming about Christina. Levi has many relationships in the book What a Brother Knows. Some of the relationships are good, but some of the relationships are rocky at times. Throughout the rest of the book I am sure most of Levi’s relationships with his brother Boaz, his friends Pearl and Zim, along with Boaz’s ex girlfriend Christina will become stronger. How to cite What a Brother Knows Essay, Essay examples

Marketing Management Tertiary Education Standards Agency

Question: Discuss about the Marketing Management for Tertiary Education Standards Agency. Answer: Introduction: Sydney University is one of the oldest universities in Australia that provide enhanced learning experiences to the domestic and international students. The Sydney University has been established in 1850 and the total endowment of the university is A$1.8 billion as of 2013. The Sydney University in Australia provided enhanced learning opportunities to the students. The higher education system in Australia is made up of different universities and other higher educational institutions. Universities in Australia facilitate to enhance the qualification framework in an effective manner. The national regulator for the higher education sector is the Tertiary Education Standards Agency (TESA) (Devlin 2013). Sydney University accumulates their majority of the public funding from the Australian government (The University of Sydney 2016). The Australian government facilitates to enhance the education system in Universities by providing adequate funds. It is under the Higher Education Support Act 2003(Norton 2012). Sydney University in Australia provides nationally recognized qualifications including Diplomas, Associate Degrees, Advanced Diplomas, Bachelor Honors Degrees, Bachelor Degrees, Graduate Certificates, Graduate Diplomas Doctoral Degrees, and Masters Degrees (Amaral, Jones and Karseth 2013). Sydney University provides an essential contribution creating adiverse andsustainable economy with opportunities for better jobs. It can be identified that the Australian universities are internationally recognized for their superior quality research and teaching process. Moreover, the Australian universities have a diverse international character in both their outlook and student profile. It has been published in a recent report that Sydney University possesses around 33,505 undergraduates and 19,284 post-graduate (Bennett et al. 2012). There are some competitors of Sydney university including the Australian national university, Australian catholic university, Bond university, Central Queensland university. The Sydney University engages a huge number of domestic and international students in the society. A wide range of the The Sydney University Australia is the worlds third most significant destination for the international tertiary students. In this particular segment, Australia has left the United States and the United Kingdom. The huge engagement of the international students has influenced the Australian government to contribute adequate funds to universities. Moreover, the enhanced and modernized education system in Australian Universities attracts a huge number of international students for obtaining such higher educational course. The education industry generates around $15 billion annually (Arnove, Torres and Franz 2012). Although the government has been providing adequate funds for upholding the higher education system, Sydney University recommends some steps to the government in order to improve the entire system in an effective manner. As per the recommendation, the Australian government should maintain the income-contingent HELP loans for lower-middle class students. Proper equity programs would facilitate them in enhancing the higher education system in Universities. The enhancement of the stock of affordable student housing would contribute students selecting Australian universities. In this context, the researcher provides a brief overview on education system of Sydney University. Moreover, the researcher focuses on the overall education industry in order to investigate the research topic in an effective manner. Market segmentation: A market segment is an important aspect of the higher education as the industry has been growing in an effective manner. For segmenting the higher educational market, the industry needs to evaluate the factors influencing educational organizations such as University, college, and another institute. Although the Australian universities have segmented their market according to the social cultures, they may segment the market based on the students division. The market segmentation includes geographic, demographic and psychographic, etc. The market segmentation may be conducted based on the six major students segments including aspiring academics, coming of age, career starter, career accelerator, industry switcher, and academic wanderer(Stromquist and Monkman 2014). Figure 4: Student segment (Source: Gikas and Grant 2013) In this context, the sydney university implements several strategies in order to engage a huge number of students in the university. Sydney university has been targeting the domestic and international students through its wide range of courses. On the other hand, sydney university targets the traditional and non-traditional students. In the Australian market, students are often influenced by the demographic factors. On the other hand, the social culture facilitates students to engage with the university for acquiring a higher degree. However, the Sydney university can segment their higher educational market as follows: Investigating Students prospective The location of students Analyze the culture engaging students The future objective of the students and, The requirement of students The Sydney University mainly targets the international students as they provide a huge donation to the university as a course fees. On the other hand, the Sydney University has been focusing on the international students market, as they collect a huge amount of revenue from students from China, India, South Korea and Vietnam. The government support in higher education segment is remarkable. Others organizations also provide adequate support to the Higher Education sector. The following diagram shows the revenue proportion in higher education. In recent years, the Sydney University has been focusing on the mature students group as mature group has been increasing in the university. Career accelerator and industry switcher are two most important segments of the students. It engages most of the non-traditional students. In these days, more mature people come to the University for achieving higher degrees (Gikas and Grant 2013). Hence, the mature student group is one of the major sets of students that enhance the growth of the industry in an effective manner. It has been seen that mature student group has been expanding in the market in recent years. The Sydney University needs to improvise the higher educational framework in order to engage a huge number of students in the industry (Stromquist and Monkman 2014). Figure 5: Higher education revenue proportion by source (Source: Gikas and Grant 2013) Sydney University segments the market depending on some factors including social, cultural, political, economical and demographical factors. Although the political structure of the country influences the education industry in an efficient manner, they need to restructure or improvise the system in order experience the profitable outcome in the business (Seale 2013). Moreover, the government and other industry have determined to provide all sorts of facilities to the local universities for strengthening the higher educational framework in an appropriate manner. Customers behavior in different segment: Sydney University considers the demograhic factors for identifying students behaviour in an effective manner. Demographic factors include age, culture, sex, etc. the mix Australian culture facilitates the organization to engage adequate students in the society (Chambers and Burkhardt 2015). Therefore, Sydney University considers the demographic factors to enhance its business profitability in an effective manner. In the demographic segment, the university experiences a huge engagement of mature students in the industry. The mature students group is growing in the industry in an effective manner. Consequently, the organization has been focusing on developing the infrastructure of the business in order to facilitate mature students group acquiring a higher educational degree (Cowen 2012). Sydney University considers the geographic location as the major factor for defining students behaviour. The geographic location of the organization influences the students for acquiring the higher educational degrees. In the different geographical arena, the culture of the students differs. There are total 37 public universities in Australia. Most of them are placed in the urban areas (Gikas and Grant 2013). Consequently, students engagement is enhanced in the particular universities. Hence, it can be assessed that the geographical location is a major aspect for Sydney Universitys business, as it attracts most of the domestic and international students in the society. As per the management of Sydney University, Students of urban areas in Australia have been focusing on the postgraduates and graduates degree. Moreover, these students often depend on the advanced educational system. For example, the importance of the web-based learning has been increasing its popularity in the society, as it is a time-saving process (Norton 2012). On the other hand, the technological advancement has been enhancing the educational system in an effective manner. The international students try to identify the cost-effective education system in order to obtain a higher degree. Although the Australian government has announced several policies for the international students regarding the course study and course fees, they need to develop the legislations and policies to restructure the educational framework for the international students (Trede, Macklin and Bridges 2012). Hence, the government needs to implement the improvised course fees for engaging a huge number of international students in the business. By analyzing the education market, it can be assessed that the Australian universities differ in size, as the enrollments range is from 2000 to more than 40000 students(Gibb Haskins and Robertson 2012). Maximum numbers of universities are located in the major cities. However, others are located in the smaller regional centers. Hence, these distinct geographical locations allow students to behave in a separate way. The urban students are more of an educational oriented, whereas rural Australian students do not show adequate interest for achieving higher educational degrees from the universities. Marketing mix: Product: As per the management of the Sydney University, the higher educational systems are intangible, variable and perishable. Consequently, it faces several challenges in the business. The majority of the education services are the combination of tangible and intangible elements. Nowadays, Australian education market focuses on enhancing the business opportunity by implementing several educational policies. In this context, the students characteristics indicate the individual components are facilitating the business in an effective manner. Price: The Sydney University engages several scholarship programs including undergraduate scholarships, postgraduate scholarship, research scholarships, and honors scholarship. Different scholarship program facilitates the Sydney University to engage a huge number of domestic and international students. In the Sydney university, the course fees for full-timeundergraduates is around AU$3,300 and the living expenses for the urban campuses are approximately AU$10,000 to AU$12,000. On the other hand, the international students have to pay AU$10,000 to AU$12,500 per year for general graduation course (Amaral, Jones and Karseth 2013). However, universities in Australia provide adequate opportunity to domestic and international students for achieving a higher educational degree. Moreover, they have engaged the scholarship system in order to facilitate brilliant students in the society. Figure 6: Pricing Outcome (Source: Devlin 2013) Promotion: Sydney University has been promoting their business in the international market through several advertising platforms including printing media, digital media and social media Promotion is another major instrument of marketing mix strategy. Sydney University would engage Australian television media for promoting services in the domestic market. On the other hand, the social media will allow them to advertise across the world. Through the involvement of several promotional activities, the educational industry in Australia can enhance its effectiveness in the global platform. Universities have already focused on the advertisement of their educational framework in order to enhance it a business opportunity in the global market (Nightingale and O'Neil 2012). The educational sector involves several promotional medium including social media, printing media, and digital media. Place: The domestic and international students select the Sydney university due to its wide range of study courses. Moreover, the university has several policies for students depending on their social and economical background. Most of the universities are located in the cities in Australia. Therefore, it targets both domestic and international students. On the other hand, the Australian government focuses on developing universities in rural areas in order to engage a huge number of domestic students or the citizen of Australia. Most of the time, the international student targets to be admitted in the urban universities, as students easily obtain facilities including accommodation, foods and enhanced communication services in cities. It has been seen that the government collects a huge amount of revenue from universities located in the urban areas. Figure 7: Marketing Mix (4Ps) (Source:Gibb, Haskins and Robertson 2012) Market description: Sydney University is a public university established in 1850. The chancellor of the university is Belinda Hutchinson and the vice chancellor is Michael Spence. The university consists to 5350 administrative staffs. Sydney University includes 52,789 students as of 2014. Undergraduate and graduate students are 33,505 and 19,284 respectively (The University of Sydney 2016). By analyzing the educational report, it can be assessed that nationality mix of Australia facilitates to enhance the market of the Sydney University. Most of the international students belong to China, India, Vietnam, and South Korea. These are the four major exporters in the Sydney Universitys educational market (Nightingale and O'Neil 2012). Many business analysts have agreed with the fact that the international students have facilitated the Sydney Universitys higher educational system to enhance its framework in an appropriate manner. Through the involvement of placing the international students in Sydney Universi ty, the Australian government earns a huge amount of revenue from the Sydney University. As discussed previously, the higher education market of Australia is placed in the fourth place. At present, there are 40 universities in Australia. Among 40 universities, 37 are public, and 3 are the private. The oldest university in Australia is Sydney University, started in 1850(Gibb, Haskins and Robertson 2012). As per the preliminary report, the Australian Bureau of Statistics (ABS) shows that international education has exported a record high of AUS$18.1 billion (US$13.14 billion) for the 2014-15 fiscal years(Krause et al. 2012). Hence, the particular data indicates an increment of 14.2% on the AUS$ 15.9 billion recorded on 2013. There were 198,347 commencements in higher education. It indicates that the students begin studies in Australia as of YTD June 2015. It indicates a growth of 7.2 % over the same period of 2014(Jones et al. 2012). Figure 1: International Student Commencement by Sector, 2012-2015 (Source:Trede, Macklin and Bridges 2012) By analyzing the government data, it can be assessed that the country surpassed its previous record of 2010. The students related revenue have been calculatedas AUS$17 billion, which indicates the solid gain over the previous high of AUS$16.1 billion from 2010(Tight 2012). Figure 2: Export income from education services, 2010-2014 (Source:Hazelkorn 2015) The latest figures facilitate Australia to hold the position of third largest education exporter in the world after UK and US (Norton 2012). The government and other industries have shown clear determination strengthening its position as the major international study destination across the world. Market environment: By analyzing the market environment of the higher education sector, it can be assessed that the micro and macro environmental factors influence the education system in an effective manner. These environmental factors influence the decisions taken when creating a strategic marketing strategy. The microenvironmental factors indicate suppliers, public, distributors, and dealers, customers and competitors (Kahu 2013). On the other hand, the macro environmental factors suggest economy, demography, cultural forces, social factors, political structures, technology and the legal structures. Micro Environment Suppliers The suppliers indicate the Universities in Australia. There are 40 universities in Australia including 3 private universities (Altbach2015). Sydney University possesses around 33,505 undergraduates and 19,284 post-graduate The government has been focusing on the enhancement process of universities in Australia. The university has 5350 number of administrative staffs. The university got $35 million donation form Susan and Isaac Wakil foundation. The government and industries have determined to strengthen its structure by providing adequate resources to the existing universities. The Australian educational sector has been placed as the third largest education industry in the world after UK and US. Public Public indicates the overall students community in Australia. Australian educational sector has been growing in an effective manner. the Sydney university enhances the public interest through its wide range of courses. Moreover, the enhanced learning process facilitates them in engaging a huge number of students in the business. The engagement of international students has facilitated to expand the industry. However, a particular section of the students is engaged with the private institution for achieving a higher educational degree. Sometimes, innovative systems and cost effective courses of private institution attract a huge number of students in the business (Sultan and Yin Wong 2012). Customers The customer of the business suggests domestic and international students in the Australian society. The mix Australian culture allows students to participate in the higher educational framework in the Sydney University (Bhandari and Blumenthal2013). Although the domestic students are high in numbers, Sydney university has been experiencing the expansion of international students market. Competitors Competitors of universities are the private institutions, which provide almost all educational degrees to the students. However, both domestic and international students prefer public universities in Australia, as they obtain a better educational framework in universities. Out of 40 universities, 37 are public. Hence, it indicates huge engagement of domestics and overseas students (Coxet al. 2014). Macro Environment: Economy In recent years, the Sydney University has been grown in an appropriate manner as the particular industry successfully accumulates the funding from the government (Cowen2012). By analyzing the macro-environment of higher education system in Universities, it can be assessed that the economy plays a major role in strengthening the entire educational framework in an effective manner. The cost of resources is accumulated from other industries also. Hence, the infrastructure of the industry has been enhancing in an effective manner through obtaining several supports from local government. Moreover, the collected revenue from the international students has facilitated the industry to enhance its economic condition. Demography Sydney university considers the demographic factors including age, social culture and economical background of the family. The demographic factors have also influenced the industry in enhancing the infrastructure. For example, there are 37 public universities located in Australia. Sydney University is one of the oldest universities in Australia and maximum international and domestic student desires to engage with the particular institution (Wilkinsand Huisman2012). Hence, it can be assessed that the locations of the Universities play a major role to engage a huge number of students in the system. Cultural forces The mix Australian culture facilitates the Sydney University to enhance its business opportunity in the global market. The Sydney university consists students from several cultural background of different countries including China, India, Vietnam, South Korea In Australia, there are several cultural associated in the society. Most of the international students belong to India, China, South Korea and Vietnam. Hence, the mix cultural forces have facilitated the students to enhance their knowledge in an effective manner. Social factors Socio-economic condition of the domestic and international students has encouraged the Sydney university to review their scholarship process.Demographic changes can affect students to change the university frequently. Social factors often indicate the inability for the industry attracting qualified staffs in the system. Sometimes, students select different university due to the family pressures. However, the Australian culture allows students to select their favorite university for obtaining higher education. Political structures The political influences have facilitated to enhance the industry by contributing adequate funds and other resources. The political impacts on the higher education system often influence to modify the process in an effective manner. On the other hand, the government accumulates a huge amount of revenue from higher education industry (Rennieand Morrison2013). Hence, it contributes to strengthening countrys economic structure. Technology Although the Sydney University has been implementing several technologies in order to enhance the education system, they need to include innovative systems for the industry. For example, web-based learning has been increasing its popularity in recent years. Legal structures The legal structure indicates several policy and legislations implemented in the higher education department in Sydney university. As per the government policy, Australian universities need to reserve a certain amount of seats for the international students. The legal structure is responsible for executing the higher educational framework in an effective manner (Chambersand Burkhardt2015). The legal structures facilitate the Sydney University to uphold the work design in an effective manner. Figure 3: Market Environment analysis (Source: Hazelkorn 2015) Recommendations Sydney University needs to respond to the students demand and national and regional demand in an effective manner. Moreover, universities need to identify and adjust the partnership programs, which support access to the university for students belonging to the low-socio economic background. Sydney University needs to expand the flexible offerings for both domestic and international students. The government needs to take strong initiatives for expanding adequate opportunities for regional students to attend university. Local universities should adopt a whole-of-institution approach attracting a retaining Aboriginal and Torres Strait Islander students and staffs. On the other hand, Sydney University would take some initiatives for developing the university sector. These initiatives are such as follows: Sydney University should improve the international students welfare and university experiences Sydney University must focus on the English language proficiency and opportunity for the cultural exchange. Sydney University needs to extend the student housing services along with the along with expansion of provision offshore They need to strengthen the international research links in order to globalize their curriculum activities. Universities should uphold successful equity programs so that students obtain equal facilities in the higher educational framework They should expand the sub-bachelor places in the universities for engaging a huge number of domestic and international students There should be adequate stock of affordable student housing References: Altbach, P., 2015. Higher education and the WTO: Globalization run amok.International Higher Education, (23). 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